• Full Stack Marketing Agency
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K.O Club Case Study · February–August 2025

From Two Struggling Locations to ₫2B+ in New-Customer Revenue

Red Leaf Media rebuilt K.O Club’s growth system across District 1 and Bình Tân through paid acquisition, social content, video production, offers, website development, market research and full-funnel strategy.

Fitness MarketingMulti-Location GrowthMeta AdsContent & VideoCustomer Acquisition
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K.O Club fitness marketing case study showing brand growth, customer acquisition and multi-location expansion
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Business Growth

The Results Went Beyond Marketing Metrics

₫2B+

New-Customer Revenue

Generated during the engagement across K.O Club’s growth period, excluding membership renewals and repeat customer revenue.

Conservative public figure based on new-customer revenue only
~6 Months

From Two Locations to Expansion

Expansion had previously been discussed as something that might happen years later. During the growth period, K.O Club moved forward with a new Tân Phú location within roughly six months.

Expansion arrived far earlier than originally expected
25–45New sign-ups / branch / month
₫70–150MReported stronger monthly revenue / branch
~70%Lower CPM vs. prior campaigns observed
2.5K–5KCommon organic video range
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The Starting Point

Two Locations With a Growth Problem

When Red Leaf Media became involved in February 2025, K.O Club operated two main locations in District 1 and Bình Tân.

The business had facilities, trainers and a service people could buy, but the marketing system was not producing enough demand. Lead flow was weak, social media had little momentum, content struggled to reach meaningful audiences and the existing paid campaigns were inefficient.

At weaker points, individual locations were producing only around ₫5–20M in monthly revenue.

When We Started

Weak Growth Infrastructure

  • Weak lead flow
  • Low organic social reach
  • Videos often reaching only a few hundred views
  • Inefficient Meta advertising
  • Small social audiences
  • No immediate expansion plan
→
Growth Phase

Connected Acquisition System

  • 25–45 new sign-ups per branch per month
  • Higher reported monthly revenue
  • More efficient paid acquisition
  • Stronger organic content performance
  • More trainers and staff added
  • Third-location expansion
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What Red Leaf Built

One Fitness Brand. One Connected Growth System.

Advertising, content, social media, offers, market research and the website were developed together so every part of the customer journey supported the next.

K.O Club connected fitness growth system combining market research, content, social media, paid advertising, offers and website infrastructure
01Intelligence

Market Research

Competitor research, audience behaviour and local fitness-market analysis shaped the strategy before spend was scaled.

02Attention

Content + Video

On-site filming, coach content, member shoots, class footage, Reels and short-form video made the brand feel active and credible.

03Acquisition

Meta Ads

Message-focused campaigns, offers and creative testing captured local demand more efficiently across both locations.

04Conversion

Offers + Journey

Trial offers, promotions, ad messaging and digital touchpoints were built around how gym prospects actually make decisions.

05Distribution

Facebook + Instagram + TikTok

Social platforms were managed together with content, Stories and campaign support instead of being treated as separate channels.

06Infrastructure

Website + Digital Setup

Website development, hosting, server setup and online brand presentation supported the broader acquisition system.

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Paid Acquisition

More Reach From the Same Budget. Less Waste.

Previous campaigns were observed running around ₫250K CPM. After restructuring the creative, targeting, offers and campaign strategy, K.O Club campaigns commonly operated around ₫70K–₫75K CPM.

~70%

Lower CPM

Roughly 3.3–3.6× more impressions for the same media spend compared with the earlier CPM levels observed.

District 1₫74,582per messaging conversation
Bình Tân₫118,854per messaging conversation
Managed Budget₫25–30Mapprox. per location / month
Meta StatusHigh Performingcampaign label shown in May 2025
K.O Club paid growth and Meta Ads results showing more efficient customer acquisition across District 1 and Bình Tân
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Organic Social Growth

Content Became a Customer Acquisition Asset

Before the engagement, videos commonly struggled around only a few hundred views. After the content strategy improved, organic videos regularly reached approximately 2.5K–5K views, with stronger content reaching much larger audiences.

163KStandout video views
187KStandout video views

The goal was not simply to post more. It was to make K.O Club look like a gym people wanted to join.

K.O Club organic social media growth showing stronger video reach and standout content performance
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Platform Management

Facebook. Instagram. TikTok. Managed as One Brand.

Filming, editing, captions, daily Stories, member content, coach videos, promotions, recruitment content and campaign support were coordinated across platforms.

K.O Club content and platform management across Facebook, Instagram and TikTok including Reels, Stories and promotions
District 1Current page audience: 11K+
Bình TânCurrent page audience: 8.4K+

The original engagement helped build the audience-growth engine from a much smaller starting point. Current page sizes are shown for context; some growth continued after the engagement ended.

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Execution

The Growth System Was Built End to End

01
Creative + Distribution

Strategy Could Move Directly Into Content and Campaigns

Red Leaf Media handled market research, filming, editing, Reels, captions, ad creatives, Meta campaigns, offers, member shoots, coach videos, class content, recruitment videos and daily Stories.

Because strategy, creative and media buying were connected, ideas could move from research to execution without being passed between disconnected teams.

02
Digital Infrastructure

Website, Hosting and Customer Journey Were Built Into the Same System

Website development, hosting, server configuration, Google presence and the broader digital customer journey were also managed as part of the growth work.

That allowed the brand experience, acquisition strategy and conversion path to support one another instead of operating independently.

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Business Impact

The Strongest Proof Was What Happened Inside the Business.

Customer acquisition increased, reported monthly revenue increased, the business added trainers and staff, reached profitability during the engagement and moved forward with expansion.

01More Customers

Each branch commonly added approximately 25–45 new sign-ups per month during the stronger growth period.

02More Capacity

The business added trainers and staff as the customer base and operational demands increased.

03Expansion

A new Tân Phú location moved forward within roughly six months — far earlier than the previously discussed timeline.

“If we didn’t have you, we would be having a lot of issues right now.”

K.O Club owner — feedback recalled from the engagement
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What This Case Study Proved

Fitness Marketing Works Better as a Business Growth System

K.O Club showed what can happen when content, paid acquisition, social media, offers, research, website infrastructure and customer psychology are developed together rather than treated as isolated marketing tasks.

₫2B+New-customer revenue
~6 MonthsTo third-location expansion
Durable Creative

Campaign Assets Continued Being Used After the Engagement

Some of the videos, campaign ideas and creative assets developed during the engagement continued to be reused long after the original work ended.

Grow With Red Leaf

Need a Stronger Customer Acquisition System for Your Gym?

Red Leaf Media helps gyms, boxing clubs and fitness businesses connect content, paid advertising, social media and customer acquisition into a clearer growth system built around measurable business results.

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