Built From Startup Into a Growing Five-Figure Ecommerce Brand
Red Leaf helped build PryntWallpaper from an early-stage ecommerce startup into a growing wallpaper brand supported by product development, listings, website design, SEO, Etsy, paid advertising and social media.
Product. Website. Search. Marketplace. Ads. Social.
Each part supports the next. Better products create stronger listings, stronger listings improve discovery, and stronger infrastructure gives advertising somewhere effective to send traffic.
Wallpaper Direction
Developing ideas and identifying wallpaper styles that could become marketable ecommerce products.
Listings & Website
Creating the catalogue structure, product presentation and ecommerce experience customers need to purchase.
SEO & Etsy
Building visibility through search optimization, marketplace listings and buyer-intent content.
Ads & Social Media
Using paid and organic channels to bring more potential customers into the ecommerce ecosystem.
Growth That Continued to Produce Healthy Ecommerce Margins
Paid advertising was used as part of a wider ecommerce system rather than as an isolated acquisition channel.
PryntWallpaper maintained more than 50% net profit after advertising spend and production costs while monthly revenue continued to climb.
Marketplace Sales Created Another Layer of Trust
Etsy gave PryntWallpaper another way to reach buyers while customer ratings and completed sales helped provide marketplace proof for the growing brand.
The marketplace operates alongside the brand's own website, helping diversify where customers discover and purchase products.
The Work Behind the Ecommerce Brand
The scope covered both marketing and the operational work required to keep a growing ecommerce catalogue moving.
